Such factors as age and gender have a great impact on color preferences, so it’s vital to know the target audience’s peculiarities. In addition, designers need to remember that visual perception is quite individual for everyone. The color means purity and innocence, as well as wholeness and clarity. At the same time, it can be traditional and modern. It associates with a tragedy and death and signifies a mystery. May be associated with distance and sadness. It often represents some corporate images. The color of nature which brings calming and renewing feelings. This is the color of happiness, sunlight, joy, and warmth. An energetic and warm color bringing the feelings of excitement. It symbolizes both good and bad feelings including love, confidence, passion, and anger. When human eyes perceive color, our brain gives signals to the endocrine system releasing hormones responsible for the mood and emotions.Įach color has its own influence on our mind and the knowledge of the possible reactions can help designers to transfer the right message and call users to make the expected action. It states that our mind reacts to colors while we usually do not notice it. There is a branch of psychology showing the influence of colors on human mood and behavior called color psychology. Consider the psychology of colorsĪs we’ve mentioned in our previous articles, psychology is one of the basic studies helping in a design workflow. User testing on various devices can help designers to make sure of the effectiveness of their solutions. That’s why designers are recommended to create a mild level of contrast and apply high contrasting colors only for highlighting elements. If copy content and the background colors contrast each other too much, it will be difficult to read or scan the text. However, speaking of UI as a whole composition, a high level of color contrast may not always work well.

High contrast is often used for CTA buttons design. For example, if you need users to pay special attention to the specific UI elements, it’s a good idea to apply two highly contrasting colors such as blue and red. Moreover, copy content in this UI will look illegible which makes the interactions with a product almost impossible.ĭesigners control the level of contrast depending on the goals it is supposed to accomplish. User interfaces containing only shades from the same color family have fewer chances to draw users’ attention. It brings the individuality for each UI element and makes all of them noticeable. Contrast is a friendĬolor contrast is a key part of any visual composition.

Knowing the appropriate proportion designers can successfully combine the colors without risks of turning UI into a colorful mess.ĭigital Agency Landing Page Tip 2. Such a proportion is thought to be pleasant for human eyes since it allows perceiving all the visual elements gradually. The biggest part should go to the dominant hue, the third of the composition takes secondary color and 10% percent goes to the color which helps to make the accents. To bring the balance into the composition, the colors should be combined in the proportion of 60%–30%–10%. This rule, or technique, came from the interior design, so it is often applied for house decorating.

In this article, we’ll provide six useful tips helping designers choose powerful colors for UI and make this process easier and more productive. Designers sometimes can spend hours picking up the right color palette. One of the time-consuming still vital stages in UI creation is color choice. Each step requires deep attention to details, even if it doesn’t seem too complicated. User experience design involves many processes that need to be done thoughtfully so that an interface would meet the needs of the target audience.

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